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Wednesday, October 21, 2026

Caitlin Clark trades the court for kitchen alongside iconic television puppet in witty new commercial

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Indiana Fever star Caitlin Clark clearly needs better teammates, so she is officially teaming up with THE Cookie Monster.

In her latest off-court venture, the WNBA superstar debuted a new Xfinity commercial, joining forces with Sesame Street's most chaotic blue icon on a mission to bake the "Greatest Cookie of All Time."

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Caitlin Clark's Prime Video playoff game drew 1.42 million viewers, exceeding every reported non-Fever first-round WNBA audience. (NBAE via Getty Images)

Honestly, a frantic puppet addicted to baked goods would still provide more spacing on the floor than what Clark dealt with all season. Hard to blame the girl for looking outside the locker room.

WATCH:

It is easily the best sports crossover with a fuzzy mascot since Grimace saved the Mets' season. The commercial leans straight into the "two GOATs" dynamic: Clark, who shattered every TV rating in WNBA history, and Cookie Monster, hunting down pastry perfection.

While Angel Reese is grinding for a title in the WNBA Finals, Clark is clocking offseason commercial shifts. Between her $28 million Nike bag, a Wilson basketball line and spots for Gatorade and State Farm, corporate suits cannot get enough of her. Now she added Xfinity to the pile, playing baker next to a literal felt puppet. Electric.

CAITLIN CLARK PASSES LEBRON JAMES IN JERSEY SALES, FURTHER EXPOSING WNBA'S MARKETING PROBLEM

Kelsey Mitchell and Caitlin Clark confer during an Indiana Fever game at Wintrust Arena.

Kelsey Mitchell's WNBA salary jumped from under $60,000 to $1.4 million, but her press conference focused on the toll of playing with Caitlin Clark. (Getty Images)

Caitlin Clark

Caitlin Clark celebrates a three-pointer against the Washington Mystics on Friday. (© Grace Smith/IndyStar / USA TODAY NETWORK via Imagn Images)

Clark just wrapped up a frustrating postseason run that ended with the Fever getting eliminated by A'ja Wilson and the powerhouse Las Vegas Aces.

Advertisers know something the WNBA has yet to crack: anything Clark touches brings eyeballs. Now she's getting paid a fortune to hang out with a childhood icon. Not bad work if you can get it.

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Caitlin's fans were hyped for the new ad:

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Send us your thoughts: alejandro.avila@outkick.com / Follow along on X: @alejandroaveela

Alejandro Avila is a longtime writer at OutKick, living in Southern California. 

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