Spend now, age better later? Young Singaporeans embrace longevity lifestyle

Younger Singaporeans are increasingly turning to wellness treatments such as saunas, cold plunges and red light therapy in pursuit of better long-term health and recovery. — Unsplash pic

First Published: Sunday, 20 Sep 2026 3:56 PM MYT

SINGAPORE, Sept 20 — Wellness centres offering treatments such as saunas, cold plunges and red light therapy are drawing a growing number of younger Singaporeans seeking to improve their long-term health and recovery.

According to The Straits Times, at least eight wellness centres and clinics focused on longevity have opened in Singapore over the past four years, with some operators reporting increasing interest among younger customers.

House Longevity brand manager Lukas Kok said most of the centre’s roughly 50 clients are in their early 30s, with affordability and the non-invasive nature of its treatments among the attractions.

“We do not want people to just follow the trends and end up causing more harm than good,” Kok was quoted as saying.

Occupational therapy assistant Garrison Lim, 24, told the newspaper he has been attending sessions involving saunas, cold plunges, magnesium salt baths and red light therapy about once every two weeks since June, spending around S$400 (RM1,633) so far.

Content creator Michelle Layanto, 28, said she had been interested in nutrition and wellness since she was 20, with the aim of prolonging her health span.

“I believe that everything you do for your body compounds. The small, consistent choices you make in your 20s and 30s — nutrition, movement, recovery — show up decades later in your skin, joints, bones and energy,” she said.

Nanyang Technological University associate professor Chen Lou, who studies consumer psychology, said younger people were increasingly exposed to the idea of “healthy longevity”, particularly through social media.

“These treatments are quite experiential so they can become not only a wellness activity, but also part of someone’s lifestyle and social identity that is shareable on social media,” Lou said.