OpenAI lets businesses claim ChatGPT profiles, adds AI agents for US e-commerce firms

OpenAI is stepping up efforts to address community concerns as opposition to AI data centres grows across the US. (Photo: Reuters)

OpenAI said on Tuesday it was launching “Businesses” in beta within ChatGPT, giving companies a way to claim and manage their profiles, update information and track how users engage with them on the chatbot.

Through a tool called “Business Hub”, ⁠companies ​can claim their business in ChatGPT and, once verified, update key details and add product feeds with pricing and availability.

This will ​also show aggregated insights, ⁠including mentions, views and website clicks, OpenAI said.

Another tool called “Business ‌Agents” will let people chat with an agent from a business to ask about its products or services. OpenAI is initially rolling out the feature to eligible e-commerce and online service ⁠businesses in the ⁠US.

OpenAI said it does not share users’ conversations or Business ⁠Agent ‌chats with businesses. Insights ​are aggregated and are only ‌available when there are enough conversations or interactions above certain thresholds.

Businesses ‌can sponsor ​their Business ​Agent ​and use it as the destination for ChatGPT Ads, with sponsored ​placements labeled, the company said.

Existing ⁠OpenAI Enterprise customers and advertisers can work with their OpenAI representative to claim ‌their ⁠business, while Shopify merchants can connect their stores through Business Hub or ​the Shopify admin.