AI firm Flam secures $40m Series B funding

Flam, an artificial intelligence interactive content company, has raised $40m in Series B funding led by QED Investors, with Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan and Shah Rukh Khan participating in the round.

Existing investors RTP Global and Dovetail also increased their investments in the company, according to a statement from the firm on Tuesday.

Flam said it had signed more than 100 enterprise customers in six quarters, including Google, Emirates and KFC. The company said its technology was being used for marketing, product visualisation, learning and development, entertainment, fan engagement, customer support and sales.

“Flam is built on a simple observation. Content has moved in waves, from text to images to video, and every wave flowed one way, creator to viewer. We think interactive is the next default for the internet,” said Shourya Agarwal, Founder of Flam.

“The demand was always there. The technology wasn’t. We have made interactivity effortless to build and deploy at enterprise scale.” Flam holds more than 15 patents and offers three formats.

Flicks are interactive videos that switch person, product or scene during playback, using a patented compression algorithm and delivered programmatically at 50ms time-to-first-buffer.

Forge, Flam’s editing model, takes image references and changes only the specified element.

Airboards are high-fidelity 3D content on a camera interface, with touch, voice interactions and haptic feedback. Flam’s 3D streaming loads them in 300ms, without requiring an app to be installed.

Fable, an image-to-video model, generates assets as native alpha-channel videos.

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Visual Agents are human-like characters that hold conversations and take agentic actions, providing a video-call experience rather than a chat window.

Fantom handles facial expression through identity preservation and motion transfer, while Finesse handles voice in any language. Falcon, a 26B-parameter MoE LLM, delivers responses at 30ms time-to-first-token, with the pipeline returning an answer in under two seconds.

Nigel Morris, Co-Founder and Managing Partner at QED Investors, said, “Almost every frontier AI content company we see is optimizing what already exists. Flam pointed at something else: how much of the content ecosystem is still untouched. That gap is bigger than most people think, and Flam is the first team we’ve seen with the infrastructure to go after it.”

“Nigeria is an exceptionally mobile-first market, with brands and consumers that adopt new forms of digital engagement very quickly,” said Dr. Seyi, CEO of SmartSense Technologies, Flam’s exclusive partner in Nigeria.

“Flam gives brands the ability to move beyond passive content and create experiences people can interact with, respond to and participate in. Our role at SmartSense is to bring that capability into the Nigerian market, localise it for real business use cases, and help brands, agencies and enterprises deploy it at scale”.

The capital will be used for research and development of Flam’s AI models, expansion of its product suite and scaling of enterprise sales globally.

Flam is an AI interactive content company founded in 2021 and headquartered in San Francisco, with teams in India and Japan. The company holds five AI models and more than 15 patents and is used by more than 100 enterprise customers globally.

SmartSense Technologies is a Nigerian technology and market-development company focused on bringing advanced AI and digital technologies to businesses, institutions and public-sector organisations across Africa.