Kolkata content creator earns ₹3.06 lakh from 5 Durga Puja brand deals as she reveals income: ‘I undercharged some’

On Instagram, a content creator revealed her income from the month of October. She also revealed the payment timelines and why she decided to undercharge for some brand collaborations.

Content creators often leave netizens stunned with their remuneration from brand collaborations and endorsements. One such example is a Kolkata-based content creator who shared her monthly income with her followers. With only 5 brand deals, she was able to earn more than ₹3 lakh.

Kolkata content creator reveals income

Taking to Instagram, Sayantika Bhowmick shared how much she earned from the month of October 2026. She shared that these were from the time of Durga Puja and said that she wanted to accept limited deals as it was the festive season.

She explained, "October is a big festive time because Durga Puja is in October, and as a Bengali, this was my time, but I took only five brand collabs as I wanted to post some festive content by myself.”

Tira, Myntra Beauty, Sprite, Pilgrim

As shared by the user, she earned around ₹3.06 lakh in October from only five collaborations with established brands like Tira, Myntra Beauty, LoveChild by Masaba and more.

“In October, I collaborated with Tira, Myntra Beauty, Sprite, Pilgrim and LoveChild by Masaba. By these five collabs, in October I earned ₹3.06 lakh," she revealed her earnings.

She said that although she earned in lakhs from only a few deals, she undercharged for various reasons.

She said she accepted lower commercials for some brands because of their reputation and her longstanding equation with the agency, which had consistently brought her opportunities.

“Some of them had ad rights and some of them I undercharged because of the brand’s name and the relation between me and the agency," she clarified.

The payment window

While the creator said that she earned ₹3.06 lakh in the last month, she said that she has not yet received the payment. Revealing how the content creation industry works, she said that the payment is typically credited after 30-45 days from the day of deliverables.

“I haven’t got the money yet because of the payment timeline which is 30 to 45 days, but yes, I should be getting them by the end of November. So y,eah that was the transparency I wanted to give you about my career," the woman added.

Netizens react

The video has earned appreciation from many on the internet. Reacting to it, someone wrote in the comments, "I love your honesty and straightforwardness. Love it." "Keep up the good work," added another.

One more commented, "You are so real and genuine."

Disclaimer: This article is based on social media generated content and is intended only for informational and educational purposes. Live Mint couldn't independently verify its claim and doesn't endorse them.

About the Author

Sneha Biswas specialises in covering entertainment and pop culture, with a specialisation on Bollywood, Hollywood, OTT platforms, K-pop, K-dramas, and major developments in the US entertainment industry. She believes in telling stories that balance speed with substance, and in making entertainment journalism contextual, culturally aware, and reader-first rather than purely reactive.<br><br> With over six years of experience in digital media, Sneha currently serves as a Deputy Chief Content Producer at Live Mint. She has spent more than three and a half years with the HT Group and returned to the organisation in February 2025, joining Live Mint to uplift the entertainment section. Over the past year, she has been closely involved in entertainment coverage including breaking news, explainers, trend reporting, box office reports and analysis for the audience.<br><br> Sneha is Google News certified, having completed training focused on newsroom best practices, digital reporting, and SEO-driven content strategies. Her work reflects a strong understanding of audience behaviour, search trends, and the evolving consumption patterns of entertainment news across formats.<br><br> Prior to her current role, Sneha has worked across multiple content and editorial functions within digital newsrooms, building expertise in content planning, editing, and real-time coverage. Her professional interests lie at the intersection of entertainment, internet culture, and global pop trends.<br><br> Working for the National city team, Biswas closely follows global entertainment movements while maintaining a strong pulse on what is happening in India.