Bela Bajaria Out at Netflix, Peter Rice Replaces Her as CCO

Bela Bajaria is out at Netflix, with Peter Rice taking her role as CCO.

Rumors of her ouster have been spreading in recent days, and comes as Netflix shed 1,000 employees, about 6 percent of its workforce.

Bajaria joined Netflix a decade ago as a VP, a few months after she was let go from NBCUniversal, where she had been president of Universal Television. She would ascend to lead all of its TV operations four years later and became its chief content officer in 2023.

Netflix has long had a corporate culture that largely eschewed layoffs (the cuts earlier this week were its first in four years) but favored individual teams making changes as needed. Netflix founder Reed Hastings famously ousted his co-founder Marc Randolph, and encouraged other senior leaders to make changes if they thought it would lead to a better outcome.

Hastings was fond of comparing Netflix to a sports team, making a point to say that the company was not a family. “If you say it’s like a championship sports team and we’ve got all these competitors and we want to win the championship, then people understand why the coaches make changes,” he told a Semafor podcast in August.

Rice, meanwhile, was a veteran of 20th Century Fox before joining The Walt Disney Co. with the studio’s acquisition. He rose to oversee all of Disney entertainment before being ousted by then-CEO Bob Chapek in 2022. Rice joined the LA28 Olympics group last year to oversee content for the games.

Top execs that have been exited in recent days include VP in film Doug Belgrad and TV executives Lisa Lang McMullen, James Oh, Carolina Garcia and Andrew McQuinn