Get 30% off this popular sunrise alarm clock

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As mornings grow darker with fall’s shorter days, waking up gets that much harder — but a sunrise alarm clock can help ease the transition. The Philips SmartSleep Wake-up Light gradually brightens your room to simulate a natural sunrise, gently rousing you awake instead of jolting you with sound alone, and it’s currently 30 percent off, making now the perfect time to grab one before the darkest mornings hit.

Instead of jolting you awake with sound, this alarm gradually increases light over a 30 minute time frame, moving from a soft morning red through orange until your room is filled with bright yellow light — mimicking a real sunrise closely enough that your body starts naturally waking up before the alarm even sounds. The idea is simple: swap the harsh beep for a gentle, soothing light so your morning routine feels more pleasant, with the light-and-sound combination helping boost morning energy and mood.

Beyond the sunrise function, this wake-up light is packed with customizable features. It offers five natural wake-up sounds — bird song, birds in the forest, zen garden, gentle piano, and seaside sounds — plus an FM radio for tuning into your favorite morning show and a tap-anywhere snooze function. It also includes 20 brightness settings and a display that automatically dims itself as the room gets darker, and it doubles as a sunset simulator, using dimming light and sound to help you wind down at bedtime. Currently, it is on sale for 30 percent off, bringing the price well under $100.

• 30% off
• 4.3-star average rating from 14,775 reviews on Amazon
• Doubles as a bedside reading lamp

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I’m a commerce editor at NBC Selected who covers various topics, including lifestyle, home and wellness. I’ve covered sales and major shopping events like Amazon Prime Day, Black Friday and Cyber Monday for more than a decade.

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