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Saturday, October 10, 2026

Brittany Mahomes’ $100M Divi partnership: How is the brand expanding?

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Patrick Mahomes’ wife Brittany Mahomes marks a new milestone as her $100 million haircare brand partner Divi expands to the East Coast

Patrick Mahomes' wife Brittany Mahomes.(Image via Getty Images)

Patrick Mahomes, the Kansas City Chiefs popular quarterback, has his wife, Brittany Mahomes, by his side through all the challenging days he has faced in his career. As the three time Super Bowl Most Valuable Player remains unbeatable on the field, his wife, Brittany Mahomes, has marked a new milestone in her career.

Patrick Mahomes’ wife Brittany Mahomes shares an update about collaborating with the haircare brand, Divi

A few hours ago, Patrick Mahomes’ wife Brittany Mahomes took to her social media to make an update about her partnership with the $100 million haircare brand, Divi.

The post shows a clip of Brittany Mahomes’ advertisement for Divi on a big banner with a post that read as, “And just like that, Divi hit the East Coast 🍎 Tag us if you see the new hairspray ad in the wild and we might just send you a little treat 👀”.Patrick Mahomes’ wife Brittany Mahomes has been closely associated with the popular haircare brand, Divi, since the last NFL season.In an interview, Patrick Mahomes’ wife, popular investor and the co-owner of the Kansas City Current Brittany Mahomes said, "Divi changed my expectations for what hairspray could do… love that I can get the hold and finish I want without sacrificing the health of my hair. After working with Divi last year, I was excited to continue the partnership.”Brittany Mahomes added, “I’m selective about the brands I work with, and Divi is one I truly believe in."

Dani Austin, the proud founder of the haircare brand Divi also reflected on the brand as she said, “I’ve always believed hair care should work with your hair, not against it..”Dani Austin added, “So many women put time and effort into caring for their hair, only to reach for styling products that can leave it feeling dry, stiff or compromised. We saw an opportunity to rethink hairspray through the lens of Growth Care™ and create formulas that give women the performance they expect from styling without asking them to compromise on hair health.”

Patrick Mahomes’ wife Brittany Mahomes works on her own career amid all the success he has achieved

While the three time Super Bowl Most Valuable Player Patrick Mahomes has had a stellar career in the league, his wife Brittany Mahomes has carved her own path.Patrick Mahomes’ wife Brittany Mahomes has become a popular investor and has her own ventures that she has run successfully in the last few years.Apart from her career, Patrick Mahomes’ wife Brittany Mahomes remains a dedicated and a devoted mother to their three children while she has also supported the popular quarterback through all the challenging days he has faced in his personal life and career.

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