Antara News·Indonesia·Monday, September 21, 2026 at 10:32 AM

E-commerce regulations must prioritize local products, minister says

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Arnidhya Nur, Raka Adji

Surakarta, C Java (ANTARA) - Trade Minister Budi Santoso stated that e-commerce regulations must prioritize local products on marketplace storefronts and ensure transparency among sellers, platform operators, and consumers.

This is in line with the Trade Ministry's updated regulations on electronic commerce under Trade Minister Regulation No. 19 of 2026.

“First, we want our local products to be prioritized. Second, there must be transparency from platforms to sellers regarding all aspects, including administrative matters. Lastly, consumer protection is also important,” Budi said in Surakarta, Central Java, on Monday.

He added that mutual trust among these three key players in the e-commerce ecosystem is essential to advancing digital trade in Indonesia.

“We want our sellers to be trusted and their products to be high quality. If the products are good and the sellers are trustworthy, consumers will naturally be satisfied,” he said.

The minister underscored that sellers and producers, including micro, small, and medium enterprises (MSMEs), e-commerce platforms, and consumers, each have distinct roles but depend on one another.

Therefore, he added, the government must protect all three simultaneously through dynamic and relevant regulations.

“All of them must be protected so that the ecosystem functions well. However, we will continue to evaluate this, as Trade Ministry regulations are dynamic,” he stated.

Previously, Budi said his ministry remains open to further revising e-commerce regulations to keep pace with developments and needs within the digital trade ecosystem.

“Whenever changes are required, we will continue to make them,” he said during a working meeting with House of Representatives (DPR) Commission VI in Jakarta on Thursday (September 17).

His remarks came in response to a question from Commission VI member Mufti Aimah Nurul Anam regarding merchant protection on e-commerce platforms, including issues related to fund withholding periods, store closures, and dispute mechanisms for sellers.

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