Pokémon to open first permanent store outside Asia in London

Pokémon fans can catch their creatures at a new destination in London as the Japanese franchise prepares to open its first permanent physical store outside Asia in the capital.

The store is expected to become a hub for fans of the globally popular brand, offering exclusive merchandise and unique experiences for Trainers of all ages.

However, fans will have to be patient, as the opening is currently scheduled for 2029.

Fans can expect merchandise featuring popular Pokémon characters, including Pikachu, Charizard and Eevee

AFP/Getty

The announcement was made by The Pokémon Company International on Wednesday, October 21, with further details about the store, including its exact location, yet to be revealed.

The new retail space will be the first of several permanent Pokémon stores planned outside of Asia, marking a significant expansion of the brand's physical retail presence.

Gaku Susai, chief product and experience officer at The Pokémon Company International, said: “We are always exploring new opportunities that help us create unique and memorable experiences for our fans.

Pokémon began in Japan in 1996 with the release of the original video games for the Nintendo Game Boy

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“This new London store will give visitors the chance to step into the world of Pokémon, whether they’re discovering the brand for the first time or have been Trainers for years.

“We hope it becomes a place where everyone can come together, feel like part of a community and enjoy the magic of Pokémon in a whole new way.”

While specific details about the London store have not yet been announced, The Pokémon Company International has confirmed that it will offer a range of exclusive merchandise and one-of-a-kind experiences.

Specific details about the London store have not yet been announced

It is expected to cater to fans of all ages, from those who have followed the franchise for years to newcomers discovering the world of Pokémon for the first time.

The company has not yet confirmed which products will be available, whether the store will feature interactive attractions or where in London it will be located.

More information is expected to be released at a later date.

Pokemon is one of the world's best-known entertainment franchises.

Pokémon, short for Pocket Monsters, began in Japan in 1996 with the release of the original video games for the Nintendo Game Boy.

The franchise follows Trainers who catch, train and battle creatures known as Pokémon, with popular characters including Pikachu, Charizard and Eevee.

Since its launch, the brand has expanded into video games, trading cards, animated television series, films and a wide range of merchandise, becoming one of the world's best-known entertainment franchises.