Report Milan agree record 50m-a-year Adidas kit deal

ITALY - OCTOBER 18: Adrien Rabiot of AC Milan celebrates scoring his team’s second goal with teammate Christian Pulisic during the Serie A match between AC Milan and Atalanta BC at Stadio Giuseppe Meazza on October 18, 2026 in Italy. (Photo by Marco Luzzani/Getty Images)

La Gazzetta dello Sport reports that Milan have reached a record €50m-a-year agreement with kit manufacturer Adidas, which will design the Rossoneri’s shirt for ten years starting in 2028.

Milan will switch kit suppliers in the 2028-29 campaign, replacing Puma with Adidas.

Details behind Milan’s deal with Adidas

• READ MORE – Official: Generali Stadium presented by Inter and Milan, aim to begin construction in 2028

According to Gazzetta, the Rossoneri have agreed a €50m-a-year deal with the German brand running from 2028 to 2038. This means the Serie A giants will earn €500m over the contract’s term.

It’s a massive improvement on the previous agreement with Puma. The original deal, signed ten years ago, was worth €14m per season and then rose to €30m a year from 2022.

Gazzetta notes that Milan’s agreement with Adidas will become Serie A’s most lucrative kit sponsorship.

Last year, Juventus signed a €408m deal with Adidas for the next ten years, while Inter’s deal with Nike is worth €30m per season over eight years and was signed in 2023.

Adidas and Milan will reunite in less than two years, with the German brand having previously designed the Rossoneri’s kits in the early 1990s and during Carlo Ancelotti’s era in the early 2000s.