Amanda Brocato Promoted To President Of Rosenfield Media Group

Amanda Brocato has been promoted to President at Rosenfield Media Group.

Brocato will now take on a larger role within RMG’s business development and overall strategic direction, while continuing her work in client relations. She maintains her role alongside CEO Zach Rosenfield in corporate communications, as well as overseeing the company’s national footprint of live events, including the likes of the Super Bowl and World Cup.

With RMG since its October 2020 formation, Brocato previously served as EVP, Corporate Communications and Live Events. While based in Austin, Texas, she manages a team in both RMG’s Los Angeles and New York offices. Accounts she oversees include the entertainment portfolio for Authentic Brands Group (Authentic) including Shaquille O’Neal, Dunkman, Authentic Studios, Muhammad Ali, Marilyn Monroe and Sports Illustrated.

Brocato’s work at RMG has included co-developing their AI roadmap alongside Rosenfield with the company’s Director of AI to ensure corporate clients are getting the most out of AI tools as part of their PR and marketing strategies.

CEO Zach Rosenfield told us, “Amanda’s promotion is long overdue. When we opened RMG, our only goal was to find a way to bring in Amanda to work for us. We knew how vital she would be to steering the vision of the company and she has exceeded expectations. Because of her PR mind and leadership, RMG’s expansion has been possible.”

Brocato first met Rosenfield when the two worked together at Howard Bragman’s firm, Fifteen Minutes. Prior to joining RMG, she was a partner at a hospitality-based PR firm in Austin, working with clients including W Hotels, The Line and the James Beard Foundation.

She said, “I’m incredibly proud of how far our agency and its reach has grown over the past six years to thrive across entertainment, sports, business and live events. On the foundation of fantastic company culture, I look forward to playing a role in how our business evolves with the times to ensure our clients and partners get the comprehensive representation they deserve no matter the lane they choose to operate in.”

Stan Rosenfield and Katie Feldman continue to run the day-to-day within the talent business at RMG, which last year welcomed Sean Grabin as VP, Lit and Authors.