David Beckham cashes in on £38million payout thanks to boosts from fashion collections and branding deals - including World Cup tie-ups
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By JOSHUA HAINING, NEWS REPORTER
Published: | Updated:
Sir David Beckham has received a £38million payout thanks to boosts from fashion collections and World Cup brand deals.
The England football legend profited from his brand deals with Adidas, McDonald's and the Bank of America during the 2026 World Cup in the US.
He also took away hefty sums after starring as the face of the Belgian beer brand Stella Artois and the crisp company Lay's, known in the UK as Walkers.
The 51-year-old's work in front of the camera has helped his media, fashion and sports empire, under DRJB Holdings, score record profits this year.
It was revealed that the firm behind all his pre-tax profits nearly doubled to £50million in 2025.
This means that Sir David received around £38.5million from his share in the dividends which also saw £38.9million paid out to shareholders.
The holding company is owned by Beckham's Footwork Productions and US consumer giant Authentic Brands Group who invested in 2022.
Footwork Productions owns a 45 per cent stake while Authentic holds the remaining 55 per cent of the company.
Sir David Beckham pictured in a football-themed Stella Artois advert while holding a pint of the Belgian beer
Sir David pictured alongside Ronaldinho, Lamine Yamal, Thierry Henry and Son Heung-min in a McDonald's World Cup advert
David and Victoria in the stands during the closing ceremony ahead of the FIFA World Cup 2026 final
Beckham's record profits came as he made appearances at the World Cup this summer alongside his wife Victoria, 52, sons Romeo, 24, and Cruz, 21, as well as their partners.
Most notably, the former England number seven attended England's 2-1 semifinal loss against Argentina.
But Sir David is not the only Beckham to rake in millions through their business ventures this year.
Victoria's fashion and beauty brand made an eye-watering £7.3million making its first operating profit in its 18 years.
Posh Spice's brand, which brought in £129.8million in 2025, scored double digit revenue growth for the fifth year in a row.
Bosses at the Beckham-fronted brand are understood to be over the moon after suffering massive losses in its formative years which led to Sir David stepping in to keep the company afloat.
It is understood that the brand's shift from luxury to an affordable model has changed its trajectory in recent years.
Now Victoria and David have doubled their money, earning them a staggering net worth of £1.185billion.
Beckham holding a packet of Walkers ready salted crisps while sat on a sofa with Thierry Henry
David Beckham pushes an orange trolley as he stars in a Home Depot advert
The Beckham's business ventures have now helped earn them a staggering net worth of £1.185billion
In 2025, Beckham also launched his first co-designed menswear collections for Hugo Boss, eyewear collections with Safilo and a second release of limited edition Adidas Predator football boots.
Corey Salter, chief executive of entertainment at Authentic, said: 'The recent financial performance has again demonstrated why David Beckham is one of the most powerful global brands in sport, lifestyle, entertainment and much more.
'It’s been an outstanding year, from new partnerships to important philanthropic campaigns and overall brand growth.
'What these results show is that behind the Beckham brand is a strong and highly effective team within Authentic, set up with the financial discipline and strong fundamentals to continue to grow profitably through 2026 and beyond.'
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