Why Collagen Is Having a Moment at the US Open

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Vital Proteins is the Official Collagen Partner of the 2026 US Open, bringing its approach to everyday wellness to one of tennis’s biggest stages. The partnership puts collagen and active-lifestyle nutrition in the spotlight during a tournament defined by movement, endurance and recovery.

And the celebrity-loved collagen powder might be the key to stronger, longer hair and nails. Even Jennifer Aniston is a fan!

Board-certified dermatologist Dr. Jenna Queller told E! collagen is an essential part of maintaining strong and youthful hair, skin, and nails. But what does that mean if your closest relationship with tennis is watching the US Open from the couch?

You don't need to be an elite athlete to be interested in the ingredients behind an active lifestyle. And collagen, in particular, has become a staple for people looking to support hair, skin, nails, joints and more.

What is collagen and what does it do?

According to Dr. Queller, "collagen is the most abundant protein in the body and serves as a critical building block for our skin, hair, nails, joints, and connective tissue."

It's responsible for elasticity and firmness (aka what keeps skin, hair, and nails looking youthful). "As we age, collagen production naturally declines, leading to fine lines, thinning hair, and more brittle nails. So maintaining collagen levels is key not just for appearance, but for overall structural health," Dr. Queller explains.

Those benefits help explain why collagen has become such a popular addition to wellness routines and why it's a natural fit for a brand showing up at a tournament where movement and active living take center stage.

Do collagen powders work?

"The truth is, collagen supplements aren’t a miracle—but they’re not a myth either," says Dr. Queller. "There is growing scientific evidence showing that specific, clinically studied collagen peptides can modestly improve skin elasticity, hydration, and the appearance of fine lines over time."

However, she emphasizes that not all collagen powders are created equal.

"If you’re going to take collagen, it’s important to look for clinically tested ingredients at the correct doses," advises Dr. Queller. Luckily, Vital Proteins is made with clinically researched ingredients, making it an effective and simple way to boost collagen production in your body.

Vital Proteins 5g Creatine

Vital Proteins Creatine is formulated to help fuel muscle growth and support recovery. It also may support brain health. Plus, it’s NSF Certified Sports for athletes.

Vital Proteins Collagen Peptides Powder

Regularly using hydrolyzed collagen supplement may aid in supporting hair, skin, and nail health. Plus, this unflavored option will be undetectable in your coffee, matcha, and tea.

Vital Proteins Advanced Collagen Plus Creatine

This collagen and creatine blend is formulated to support joints, build muscle and help you recover after exercise.

Vital Proteins Marine Collagen Peptides Powder Supplement

The brand's Marine Collagen powder is made from the scales of fresh, non-GMO, wild-caught white fish off the coast of Alaska. Don't worry, your coffee will still taste just like coffee.

Vital Proteins Vanilla Collagen Creamer

Your morning coffee made easy with this collagen creamer! "Mornings should be easy. That's why I love adding Vital Proteins Collagen Creamer in Vanilla to my coffee. It's a dairy- and gluten-free alternative to mainstream coffee creamers," Jennifer Aniston said.

Vital Proteins Collagen Peptides Advanced Hydrolyzed Peptides, Chocolate

Jennifer also a fan of their chocolate protein power in her daily shakes, which she was in the middle of enjoying during our chat. After all, as she explained, "I love milkshakes."

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