Lili Reinhart's The Love Hypothesis Just Hit #1 In 49 Countries — Here's Amazon's Bigger Plan

Published Oct 1, 2026, 8:10 PM EDT

Dani Kessel Odom (they/them) is an autistic lead writer and TV critic who covers sci-fi shows like Doctor Who and Pluribus, fantasy shows like The Magicians and Percy Jackson, and horror of all kinds. They also cover Marvel and DC TV shows and movies, with a robust knowledge of comic books. Their TV reviews can be found on Rotten Tomatoes.

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Aside from working at Screen Rant, Dani has worked as a freelance editor and writer over the past decade, often in a ghostwriting capacity.

Lili Reinhart's adaptation of The Love Hypothesis has officially hit the number 1 slot on Prime Video in 49 countries, and the success is a great sign for Amazon's bigger plan. When the movie premiered on September 23, there was zero doubt that it would be successful. For those who haven’t gotten the chance to watch the movie or read the book, the romance follows PhD candidate Olive Smith (Lili Reinhart) and young professor Adam Carlsen (Tom Bateman), who agree to fake-date to convince Olive’s best friend that she’s moved on from her past relationship. The premise alone is rom-com gold, but it's more than that.

The Love Hypothesis is wildly popular within the Star Wars Reylo fandom and the wider romance reader community. Prime Video and actor/producer Lili Reinhart also put a lot of time and attention into marketing the movie, so it wouldn’t slip through the cracks. The fans really showed up. While The Love Hypothesis has received mixed-to-positive reviews, it has jumped to the number 1 slot on Prime Video in 49 different countries, which isn’t an easy feat.

Prime Video should be pretty happy with the turnout. Not only does it mean more money for them and potentially more subscribers, but it also bolsters the streamer’s current goal of beating out other platforms, namely Netflix, as the best producer of romance book-to-movie and TV adaptations.

The Love Hypothesis Is Part Of Prime Video’s New Romance Book-To-Screen Pipeline

The movie adaptation of The Love Hypothesis is part of a larger pattern that's been quietly brewing for a while. Amazon has been quietly assembling a pipeline for romance books, especially ones popular on BookTok, to become Prime Video TV shows and movies. The shift started with The Summer I Turned Pretty, then moved to Maxton Hall. Both of these show teen and YA romances as a viable commodity. More recently, they brought the second-chance romance Every Year After, based on the book Every Summer After, to the screen, and the book’s sequel, One Golden Summer, will be season 2.

The most recent big hit, before Lili Reinhart’s The Love Hypothesis, was the hockey romance Off-Campus, and the TV adaptation became an absolute sensation. Luckily, the book series is expansive, allowing Off-Campus to continue for at least 5 seasons, if not more. With that success, Prime Video could very easily take on more hockey romance adaptations. The Last Sunrise made waves, even if it didn’t hit as big as the new movie.

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Now, Love Hypothesis has proven that STEM romances, centered on folks in their late 20s and early 30s, have a place on the Prime Video, opening the door for that subgenre to continue at Amazon. The book Verity, often positioned (incorrectly, in my opinion) as a dark romance rather than a psychological thriller, also releases in theaters on October 2, with Amazon MGM spearheading the project.

Ultimately, Amazon MGM Studios and Prime Video are positioning themselves as a real competitor in the romance battle. They’re not quite at Netflix's level yet. The competitor has been at it with the genre for years now. Early successes like Love and Easy, debuted in 2016, but they were original stories. That changed with The Kissing Book and To All the Boys I’ve Loved Before, their first big romance book-to-TV adaptations. Two of their biggest flagship shows, Bridgerton and Virgin River, are still going incredibly strong. However, Amazon MGM is at least getting closer.

Two More Ali Hazelwood Movies & More Romance Adaptations Are Already Confirmed At Prime Video

The currently existing BookTok romance adaptations aren’t the only signs of a growing stronghold for The Love Hypothesis's streamer. Many more romance book-to-screen adaptations are coming to Prime Video. Upcoming adaptations of Ali Hazelwood books include the sequel to The Love Hypothesis—The Two-Body Problem—and Love, Theoretically. Both feature badass women in STEM, which is encouraging to see in a world that so often devalues this demographic. Neither has a release date yet, but they will likely be just as successful as The Love Hypothesis.

Campus Driver, based on the viral sensation romance book series, will hit Prime Video in November 2026. Other prevalent adaptations on the way are Fourth Wing, Playing the Field (based on the Cleat Cute book), and The Boys of Tommen. Amazon MGM Studios also acquired the Windy City book series. They have Rose Hill by Elsie Silver, which should create an interesting competition, as Netflix has the Chestnut Springs books by the same romance author.

Prime Video May Never Beat Out Netflix In The Romance Genre

If we were talking about any other genre, Prime Video would have a much easier time taking the lead against Netflix. Netflix has a horrible reputation for advertising its TV shows, continuing them past the first season, and releasing new seasons in a timely manner. However, the romance genre is usually the consistent exception to all of these issues.

Netflix puts a lot of time and energy into building a strong, surprisingly high-quality catalog of romance adaptations. Obviously, it’s not a hard-and-fast rule. A few exceptions, like First Kill and The Bastard Son and the Devil Himself, exist, but they are also generally romantasy and higher-budget, so immediate turnout matters more. Romantic comedies and romantic dramas don’t face the same issue.

Since its 2019 debut, Virgin River has released a new season every year, with the longest gap being a year and a half. They have only split a season once, and they actually had a legitimate reason, as the second batch of episodes were holiday episodes released during the holiday season.

The Love Hypothesis Book Info
Author	Ali Hazelwood
Publication date	September 14, 2021
Page count	356–383 pages (depending on version)
Genre	STEM/Contemporary Romance
Average rating across Goodreads and StoryGraph	4.09 out of 5 stars, as of the time of writing
The Love Hypothesis by Ali Hazelwood is available to purchase at this link.

Bridgerton is, well, Bridgerton. Same with Georgia & Ginny. I don’t even need to explain how big both are for Netflix. Sweet Magnolias lasted five seasons before getting canceled. Heartstopper received three seasons and a feature film. Even guilty-pleasure romance showslike My Life with the Walter Boys have found a following, partly because they consistently get renewed, with announcements coming pretty rapidly after release.

The streamer isn’t done yet, either. In A Holidaze and The Bodyguard are coming out at the end of this year. Romance author Emily Henry has movie adaptations of Happy Place and Funny Story on the way at Netflix. The sports romance Icebreaker and historical romance American Royals are in development as TV shows. Meanwhile, Amazon MGM doesn’t even have the monopoly on Ali Hazelwood books, as Netflix is bringing In the Deep to life.Ultimately, Prime Video’s success with The Love Hypothesis is a good sign that the streamer could become a go-to for BookTok romance adaptations. However, it doesn’t necessarily mean that the company will succeed at the goal of becoming *the* go-to for BookTok romance adaptations. It would take Netflix failing in a big way to level the playing field, given how much longer the streamer has been pursuing this goal. Still, the back-and-forth fight could actually be great for romance fans, since it’s two streamers prioritizing the genre.