Lewis Hamilton’s +44 lifestyle label and Almave spirit debut in Southeast Asia at Marina Bay Sands

Sir Lewis Hamilton isn’t just known for his record-breaking victories in Formula 1 – he’s also one of the sport’s most flamboyant dressers, both in and out of the paddock. His lifestyle label +44 brings those two sides together, and it is now coming to Singapore alongside his non-alcoholic blue agave spirit, Almave.

The Singapore launch comes through a partnership with Marina Bay Sands (MBS), bringing +44 and Almave together in one destination. Fans can look forward to a programme of exclusive experiences and limited edition drops during race weekend in Singapore, which also happens to be its Southeast Asia premiere.

The brand +44, for example, will see a collaboration with Singapore artist Jahan Loh for a limited-edition streetwear capsule collection called Plus44 Marina Spaceport. The pieces feature Loh’s recognisable Spaceman art, only this time reinterpreted with the dynamism of racing culture. A bespoke art collection will also complement the clothing line, creating a whole universe that connects fans to the world of culture, sport and art.

The pieces will be available exclusively online at plus44.world, as well as the +44 Pop-up Experience at The Shoppes at Marina Bay Sands. The range includes hoodies, tees and jerseys, as well as a celestial camo tracksuit that brings together Loh’s visual language and Hamilton’s racing influences. The pop-up will run from Oct 5 to Oct 11 at unit B1-148, opposite Yardbird Southern Table & Bar.

Almave is co-founded by Hamilton with master distiller Ivan Saldana. The non-alcoholic agave spirit is made in Mexico using blue agave and techniques adapted from traditional tequila production. Almave now comes in three expressions – Ambar, Blanco and Humo – and will be available exclusively at MBS for one year as part of its Zero Edit alcohol-free drinks programme.

One way to try Almave is The Lewis, a non-alcoholic cocktail co-created with Hamilton. The drink will be available from Oct 8 to Oct 15 at MBS restaurants including Bread Street Kitchen, LAVO Italian Restaurant & Rooftop Bar, Mott 32, WAKUDA Restaurant & Bar and Yardbird Southern Table & Bar and via in-room dining for hotel guests. The cocktail will remain available at selected restaurants and bars, as well as Paiza Sky Residence, until September 2027.

The Almave Circuit will also offer a selection of Almave cocktails at LAVO Italian Restaurant & Rooftop Bar, Mott 32, Spago Bar & Lounge, WAKUDA Restaurant & Bar, Yardbird Southern Table & Bar and Paiza Sky Residence from Oct 8 to Oct 15. Bottles of Almave will also be available at The Gift Shop at Hotel Tower 2.