Laura Geller’s Prime Day Makeup Picks Include an Invisible Lip Liner

E! Illustration/Amazon & Laura Geller

October Prime Day kicks off tomorrow, and with thousands of beauty deals competing for a spot in our carts, we decided to call in an expert. E! spoke with celebrity makeup artist and beauty founder Laura Geller to find out which underrated makeup gems are actually worth buying.

Laura Geller isn't just a fan-and-celeb-favorite makeup brand. The iconic brand is named after the founder, a renowned celebrity makeup artist with decades of experience and a deep well of beauty knowledge. 

From her favorite hidden gems (including a clear lip liner that prevents feathering) and her take on a Real Housewife-approved go-to palette to why primers actually work, keep scrolling to learn more, plus Laura's picks for when Prime Day actually hits.

• Laura Geller's Top Prime Day Pick: Modern Classic Invisible Color Locking Lip Liner & Sculpt-n-Stay 2-in-1 Eyebrow Pencil & Gel
• The Palette Kyle Richards Has in Her Car Glove Box for Everything: LAURA GELLER Best of the Best Baked Palette
• Geller's Secret to a Smooth Complexion: Spackle Makeup Primer in Hydrate & Champagne Glow

The Makeup Hidden Gems Laura Geller Says Deserve More Hype:

As the founder of her makeup brand, Geller has a lot of favorite products that she recommends to her clients. But two of them really stand out: the Sculpt-n-Stay 2-in-1 Eyebrow Pencil & Gel and the Modern Classic Invisible Color Locking Lip Liner in the clear shade.

The Sculpt-n-Stay is a dual-ended product that includes a pencil and a gel in one. It's perfect for traveling! "It's a clear gel that brushes up your brow and makes it stay," Geller told E!.

Her second hidden gem is the brand's lip liner in this clear, practically invisible shade that is unlike any other lip product.

"I have lines above my lip, but my lipstick tends to travel into those lines," Geller told E!. "It creates this barrier so that your lipstick can't travel into lines, and it smooths the look of the lines. You put it on the skin above your lip all around it, and then wear whatever lipstick you want." 

LAURA GELLER Modern Classic Invisible Color Locking Lip Liner

This transparent lip liner with a silky matte finish locks in your lip color and guards against smudging, feathering, and wandering lip products.

LAURA GELLER Sculpt-n-Stay 2-in-1 Eyebrow Pencil & Gel

This eyebrow product features a pencil with an ultra-fine angled tip and a waterproof setting gel for those naturally full, sculpted brows that last all day. 

Kyle Richards Loves This Beauty Palette for Travel:

Laura Geller's Best of the Baked palette is beloved by everyone, including RHOBH's Kyle Richards. She calls this palette the one she uses for "everything," and she even has one in her car's glove box. 

"I heard this from her," Geller told E!. "She shows up places. If there's paparazzi, she'll put it on quickly because that's the quickest way to do your makeup. What I designed in that palette is a way that you can get ready fast."

LAURA GELLER Best of the Best Baked Palette

Geller calls this palette a vanity in a box with colors that are very natural and forgiving. "It could be day-to-night. There's a bronzer, there's a blush, there's two highlighters, there's eyeshadows. You could do everything," she told us. 

LAURA GELLER Best of the Best Baked Palette - Tuscan Dreams

The "Tuscan Dreams" version of this bestselling palette features a blush, bronzer, highlighter, and eyeshadows in colors inspired by a sunny Italian escape in matte and shimmer finishes. 

Laura Geller's Secret for a Smooth Complexion:

Some people might think primer doesn't do anything, but Laura Geller disagrees. This makeup artist swears by primer, specifically her brand's Spackle Makeup Primer in the hydrating and champagne glow versions. For even the most textured skin, this is the secret for a smooth complexion. 

"It starts with a primer that gives your skin a glow and smooths out the look of the skin," Geller told E!. "I think it's so important, and it's such a sleeper. Still, so many women don't know about Under Makeup primer, but it's not a hype product. It really is an important piece of your makeup routine."

LAURA GELLER Spackle Makeup Primer - Hydrate

Have dry and flaky skin? This hydrating primer is formulated with hyaluronic acid, glycerin, and antioxidant botanicals to create a smooth canvas and keep your skin feeling fresh.

LAURA GELLER Spackle Makeup Primer - Champagne Glow

"[This] champagne [shade] has a low level of luminosity, so when you put it on, it takes seconds to do. It gives you this glow to your skin, plus the hydration! And now, whatever you put on top of it, your skin has a beautiful glow," Geller told E!. 

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.