Apple’s foldable iPhone poses a $1,999 question: Who is it for?

An Apple iPhone Duo foldable smartphone during a product unveiling event at Apple Park in Cupertino, California, on Wednesday. | BLOOMBERG

REUTERS

Sep 12, 2026

CUPERTINO, California – Apple’s new foldable iPhone launched on Wednesday with impressive features and a premium price tag, starting at $1,999 in the U.S. market. But some observers in the packed room at the launch event in Cupertino, California, were left questioning its appeal beyond wealthy tech enthusiasts.

Apple executives demonstrated the iPhone Duo running a variety of apps including Zoom, Slack and Netflix on an expanded display, as they showcased its ability to be used for work, content creation and entertainment.

New Apple CEO John Ternus highlighted how the “larger display that feels as natural and intuitive as iPad” would open possibilities for the iPhone Duo to serve as a user’s personal AI hub.

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