Apple's Tim Cook wishes Happy Diwali, shares picture clicked by iPhone

Apple executive chairman Tim Cook has wished people around the world a happy Diwali, sharing a festive photograph on social media platform X (formerly known as Twitter) that he said was taken on an iPhone 18 Pro Max.

In the post shared Cook wished users a joyful celebration and shared a striking image showing a woman’s hands holding bright diya amid festive decorations. “Happy Diwali to everyone celebrating around the world! May the light of this festival brighten your year ahead,” Cook wrote. He credited the photo to Gursimran Basra, with the caption “Shot on iPhone 18 Pro Max.”The post follows Apple’s usual practice of marking festivals with images made by users on iPhone, tying the greeting to the camera’s capabilities.

Spotlight on iPhone 18 Pro Max camera capabilities

The iPhone 18 Pro Max's camera system plays a central role in Apple's latest flagship experience, delivering impressive results across a wide range of lighting conditions. The device captures sharp details, natural colours and balanced dynamic range, whether shooting bright daylight scenes or challenging low-light environments illuminated only by festive diyas and decorative lights. Its advanced computational photography features help preserve highlights and shadow details while maintaining realistic skin tones.

Enhanced Night mode, improved portrait photography and high-resolution image processing allow users to capture professional-looking photos with minimal effort, making the iPhone 18 Pro Max a capable tool for everything from everyday snapshots to festival and travel photography.

iPhone 18 Pro, 18 Pro Max: Price and other details

StorageIndia Price256GBRs 1,64,900512GBRs 1,89,9001TBRs 2,39,9002TBRs 3,14,900Apple iPhone 18 Pro Max: India price and availability

Apple iPhone 18 Pro and iPhone 18 Pro Max: Key highlights

Display: Both models feature Super Retina XDR displays with ProMotion, Always-On functionality and up to 3,000 nits of peak outdoor brightness.

The Dynamic Island has been redesigned to take up less space while showing more information, including up to three Live Activities at once.Cameras: The iPhone 18 Pro and iPhone 18 Pro Max feature a new 48MP Fusion Main camera with variable aperture, bringing manual aperture control to the iPhone for the first time. The six-blade system offers four aperture settings and can automatically adjust based on lighting and depth of field.

These phones also get upgraded Photographic Styles, Pro controls for settings such as shutter speed and white balance, and a histogram for checking exposure.

Apple Reference Image can create a reference version of a photo using signed sensor data to help determine whether an image has been edited. Video features include Cinematic effects after capture at up to 60fps, 4K Dolby Vision HDR time-lapse and an updated Audio Mix.Performance: Both models are powered by Apple's 2nm A20 Pro chip with a 6-core CPU, 7-core GPU and Dual 16-core Neural Engine. Apple says the GPU is up to 40 per cent faster than the A19 Pro, while the Neural Engine delivers twice the AI processing power. The phones also use a redesigned vapour chamber with three times more surface area than the previous generation, enabling up to 40 per cent higher sustained performance, according to Apple.Battery: The iPhone 18 Pro offers up to 36 hours of video playback on eSIM-only models, while the iPhone 18 Pro Max offers up to 45 hours. The iPhone 18 Pro can charge up to 50 per cent in around 15 minutes and wirelessly charge up to 50 per cent in 30 minutes. Apple says five minutes of wired charging on the iPhone 18 Pro Max provides around seven hours of video playback, while the phone can offer up to 30 hours of usage on a full charge based on its new battery usage model.Software: Both phones ship with iOS 27 and support Apple Intelligence and Siri AI. Siri AI can use personal context from messages, emails and photos, understand onscreen content and help users find information or perform actions. iOS 27 also introduces iPhone Handoff, allowing users with supported carriers to switch between two iPhone models using the same phone number.Connectivity: The iPhone 18 Pro models feature Apple's N1 wireless chip with Wi-Fi 7, Bluetooth 6 and Thread support. They also introduce the C2 cellular modem system, which Apple says provides faster uploads than C1X while consuming 15 per cent less energy.