Negros trade fair generates P118M in sales, up 39% from last year

BACOLOD CITY — The 40th Negros Trade Fair (NTF) ’Butlak 2026’ generated around P118 million in combined reported sales, reflecting strong market demand for Negrense products and enterprises, NTF chairperson MaryAnn Colmenares said.

Organized by the Association of Negros Producers (ANP), the six-day trade fair was held at SMX Convention Center at SM Aura Premier, from Sept. 22 to 27.

Colmenares said P75 million came from spot sales, while P43 million came from business-to-business sales, including business orders and transactions generated through institutional buyers, retailers, distributors, and other business partners.

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Spot sales increased from P54 million in the previous edition to P75 million this year, representing a 39-percent increase or an additional P21 million in direct consumer purchases, she added.

The strong results underscore the continued demand in the Metro Manila market for products created by Negrense entrepreneurs, makers, designers, food producers and creative enterprises, Colmenares pointed out.

Butlak 2026 marked the 40th edition of the Negros Trade Fair, one of the country’s longest-running regional trade fairs. The milestone edition showcased the breadth of Negros’ craftsmanship, food, design, creativity, and enterprise, Colmenares said.

Spearheaded by the ANP, its rollout was done in partnership with the provincial government of Negros Occidental and the SM Group.

The results reflect the growing market reach of Negrense enterprises and the continued demand for products rooted in local craftsmanship, creativity, food, design, and innovation, Colmenares added. INQ