Unscrupulous businesses preying on older people with dementia

The number of cases of older people with dementia falling victim to unscrupulous door-to-door sales tactics is on the rise in Japan. | REUTERS

JIJI

Oct 26, 2026

Older people with dementia have emerged as a prime target for unscrupulous businesses that pressure them into signing contracts for expensive home renovations via door-to-door sales.

As the number of older people living alone continues to rise in Japan, and the number of those with dementia alongside it, such predatory practices may go undetected unless someone around the victims notices the warning signs.

Experts say it is essential to establish a support system to protect this vulnerable group in the community.

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