Read in public to make yourself look interesting? You may be on to something as half say reading a physical book DOES make people more attractive
- See more Daily Mail on Google - save us as a Preferred Source
By CAMERON CHARTERS
Published: | Updated:
If you catch someone glancing at you while you are reading you may think they are interested in your book, but actually you may have found yourself a new lover.
A new study has shown that not only does reading make you look more intelligent, but nearly half of British adults think readers are sexier as well.
Instead of scrolling on a mobile phone aimlessly, the research revealed lovelorn singletons should delve into an old-fashioned hardback classic like Wuthering Heights.
Luxury publishers The Folio Society recently polled 2,000 adults to ask them if they are more likely to want to date someone if they see them reading a book.
Their results showed conclusively that reading is one of the most attractive hobbies people can have.
The latest market data also backs up their research as physical book sales for this year so far hit £1billion this month.
One of the reasons sales are so high is because almost 40 per cent of Gen Zs say holding a physical book is more important to them now in the age of digital communication.
Gen Zs, who are aged between 14-29, are buying luxury editions from publishers such as The Folio Society at faster rates than ever before.
A study has shown nearly half of British adults think reading a book makes you more attractive
Other key findings in the study reveal that a third of youngsters say their book choices are an expression of their personality.
Nearly two thirds of Gen Zs say the books a person owns are a more genuine reflection of their character than their social media profile.
Instagram in an effort to keep up with changing trends has launched a new feature for users to share the book title they are reading.
The Folio Society publishes special limited editions of classics including Wuthering Heights.
Tom Walker, Publishing Director at The Folio Society: ‘What strikes me about these numbers is not just that people find reading attractive.
'It is that they trust books in a way they no longer trust other cultural communication signals.
‘A social media profile is something you construct. A bookshelf is something you accumulate. People understand the difference, even if they have never put it into words.’
KioskNews shows a cleaned-up reading view extracted from the publisher’s page — the original always lives on their site, not ours.