Dog Eats Dog At The Box Office As ‘Coyote Vs. Acme’ Prevails At No. 2 With $15M+, ‘Dog Stars’ Tanks; Spidey Swings Closer To $900M – Box Office Update

Ketchup Entertainment’s dog rescue of Warner Bros’ Animation’s Coyote vs. Acme was solid in previews with $1.7M. That includes not only Thursday money, but also $446K in sneaks last weekend from U.S. and Canada. The Dave Green directed live-action animated hybrid is expected to do plus-or-minus $15M this weekend.

Funny enough, and keep an asterisk in this comp, that’s the same amount of money that 2016’s Zootopia made in previews cash. But that was a different time, and that tentpole was backed by a mega marketing budget. We hear that the P&A spend on Coyote vs. Acme is around $10M after Ketchup’s $50M acquisition.

A good post Covid animation comp here is Universal/Illumination’s Migration which did $1.5M in previews (granted, during a pre-Christmas weekend) which resulted in a $5.7M Friday and $12.4M 3-day.

Ridley’s Scott’s Jacob Elordi and Josh Brolin dystopian future thriller, Dog Stars, began yesterday with $850K. The hope is that this feature could make it to a $12M-$14M start.

Sony/Marvel Studios’ Spider-Man: Brand New Day ends week 4 for with $53.3M and a running cume of $869.2M, $30.8M away from crossing the nine-century mark at the domestic box office, which would make it the send title past that milestone. At that cume level, the pic is running 5% ahead of Star Wars: Force Awakens at the same point in time, which finaled at $936.6M. Weekend 5 is expected to be around $18M.