Rogers hit with $15M fine over 'deceptive' marketing of 'Infinite' phone plan

Rogers Communications has been ordered to pay a $15-million fine by Canada's Competition Bureau related to an "Infinite" cell phone plan.

Canada's competition watchdog said Rogers 'engaged in deceptive marketing'

Jeff Lagerquist · CBC News

· Posted: Oct 29, 2026 11:02 AM EDT | Last Updated: 20 minutes ago

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Rogers Communications has been ordered to pay a $15-million penalty over how it advertised an "Infinite" wireless phone plan.

In a statement on Wednesday, a Competition Bureau official said the case against the Canadian telecom giant alleged that it "engaged in deceptive marketing by advertising its Infinite wireless plans as offering unlimited data despite a significant reduction in speed after using a set amount."

• Rogers to charge new fee for bills paid by credit card, says practice is 'increasingly common'

Canada’s competition watchdog announced in December 2024 its plan to take "legal action" by filing an application with the Competition Tribunal against Rogers over the issue, alleging false advertising. 

CBC News has contacted Rogers for comment.

"Today, the Competition Tribunal released its decision in the Bureau’s case against Rogers, and ordered the company to pay a $15-million penalty in connection with the marketing of its Infinite wireless plans," Jeanne Pratt, interim commissioner of competition, stated in a news release on Wednesday.

The Competition Bureau said it plans to release its full case for supporting the tribunal’s order within 10 business days.

WATCH | Rogers to add new fee for customers paying bills by credit card:

Rogers to add surcharge for bills paid by credit card

October 23|

Duration

1:47

Rogers Communications is set to roll out a new 1.6 per cent ‘processing charge’ starting on Jan. 17, 2027, for both auto-pay and one-time credit card payments. ‘The charge applies every time you pay your Rogers bill with a credit card,’ the telecom giant says on its website.

In addition to the eight-figure penalty announced on Wednesday, Rogers is ordered to pay the bureau’s legal costs and publish a corrective notice.

"Canadians rely on accurate and truthful information when choosing essential services such as wireless plans," Pratt stated in Wednesday's news release.

"Misleading advertising can distort consumer choice, erode confidence in the marketplace and disadvantage businesses that compete fairly."

Last week, Toronto-based Rogers reported sales for the three months ended Sept. 30 topped $5.44 billion, up two per cent year over year. 

The company recently announced a new fee will kick in next year for customers who pay their bill with a credit card.

ABOUT THE AUTHOR

Jeff Lagerquist is a senior writer with CBC News based in Toronto. Originally from Erin, Ont., he studied journalism at Toronto Metropolitan University. Jeff previously worked as a senior reporter for Yahoo Finance Canada. He was also a reporter and digital producer for CTV National News, BNN Bloomberg and The Financial Post. In 2025, he was a Columbia University energy journalism fellow.